HEALTHCARE MARKETING

The right marketing activities give you control over how your medical practice will be perceived. The image of your practice and how your patients perceive it are extremely important aspects. Consistency is important when it comes to image creation. The mission, the values promoted and, of course, the benefits for the patient, should be highlighted successively at every step. What can make up such a good business presentation? The best examples are certificates, specialist equipment of the highest quality, but also opinions about a given place posted on various Internet channels.

Exposing the advantages of your practice is also important, as is communicating about them via the right online channels. Patients are closer to you than you think. Making your audience aware of the preventive care you provide will greatly expand your capabilities and shorten the path for potential clients to seek you out. Patients are increasingly looking for places where they can be sure to put themselves in the hands of qualified and experienced specialists and modern diagnostic equipment.

With the built up image of your practice, both and your team members, your patients will be confident that they are putting themselves in the best possible hands. In addition to professional skills in diagnosis and therapy, patients greatly value your ability to listen and communicate. Trust in the patient pays off in the long run and on many levels. Empathy and interest will allow you to build a stronger, long-lasting relationship with the patient and will become your unquestionable assets!

Do you dream of a clear, aesthetic and above all useful (well navigable) website for your practice? We will create the perfect website for you, which your potential clients will enjoy visiting and which will provide them with the most important information such as: price lists, appointment times, staff composition and of course the services you offer. Need additional features such as online appointment making? Rest assured, everything can be done.

Social media is a great place to keep in touch with your patients. You can do it by informing them about planned activities, actions in which they can take part. We will create advertisements addressed to a specific target group, which may be your potential patients. We offer medical brand accounts on Facebook, Instagram, YouTube, LinkedIn and Pinterest.

It’s the way it is in “our” times that instead of asking our nearest and dearest for advice on medical services, we prefer to consult and compare rankings on a search engine. Google is one of the top ones, but its restrictions on medical advertising very much limit the room for manoeuvre, which is why we use other external platforms thanks to which your practice’s advertisement will appear to anyone interested.

Image coherence is an important element of the presentation of your surgery. We will take care of the logo, colour scheme, style and distribution online and on paper – everything will work together. The way your practice presents itself will have a significant impact on the response from potential patients. A properly developed visual identity can effectively attract them, but also creates a positive first impression, so that once the patient enters the site, he or she will stay there for longer.

More and more people search for information about medical facilities using search engines. They usually click on the first search, not often reaching the bottom of the page. We will carefully analyse your competitors’ websites and on this basis we will begin to enrich your portal with quality content and we will apply internal and external linking. Thanks to that we will bring your website to the top of the organic searches.

Let your patients get to know you before they cross the threshold of your office. We’ll plan a photo shoot that will showcase the professionalism of your medical staff, as well as perfectly highlight your modern equipment and patient-friendly office space.. A well planned and executed business photography session will provide you with attractive and eye-catching material that you can successfully use on your website, social media, branding or designing print materials about your practice.

We will prepare sophisticated articles especially for you, which will explain the issues that bother patients. This will give you a chance to inspire trust and what is more, you will be seen as an expert. Content marketing allows you to successively strengthen the image of your practice, stimulates the positioning process, but also contributes to establishing more intensive contact with your Patients.

A consciously created image of the brand offering medical services contributes, among other things, to the fact that patients feel less reluctant to pay even high amounts for services, as they are compensated for by the high quality of services offered. And as you know, health is priceless. The right branding will give you an edge over your competitors, help you attract new patients as well as qualified professionals who will want to join your medical staff.