VISUAL IDENTIFICATION

Branding is not only a logo, but also number of different actions that target in building your visual identification It will make you stand out from the competition and your brand will be perceived as planned.

Branding makes clients believe that your business will meets their expectations and create a strongt bond with them. To make this happen, we will help you meet your customers’ needs and offer values with which they can identify themselves, which will make the brand evoke positive emotions and associations. Thanks to well prepared, appropriate visual identification your brand will become one of the most important resources of your business with which you will be able to build its financial capital. We will analyze what are your business’ most important assets and together create very successful brand.

We will comprehensively create the image of your brand, starting with its name and the elements of visual identity you specify, through the implementation of the website to the launch of an advertising campaign.

We will help you create a consistent and well-thought-out identification, whose intangible capital increases with your investment!

How can we help you?

NAMING

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A strong brand always starts with a catchy name. Currently, in a very competitive market, a name that is easy to remember is a key element and the basis for building a strong brand. It will allow you to stand out from the competition. Therefore, we approach naming projects with great care and commitment. We always verify the availability of names in the online databases of the PPO.

LOGO

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It is a key element of the visual identification system of each brand, because it is the most exposed graphic element. A properly designed logo encodes in the customer’s consciousness such values and emotions with which the brand wants to be identified and allows to distinguish it from the competition. That is why our logotypes are fully adapted to the personality and communication of the brand, which makes them a perfect fit for potential customers.

BRAND DESIGN

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In other words, key visual defines the brand’s world and its permanent elements that appear consistently on promotional materials. Brand design allows the brand to stand out and guarantees visual originality. The right visual setting of the company and products increases revenues independently of other marketing activities. A consistent image evokes the right associations and emotions, which are the basis for the development of the company and its position on the market.

BRAND BOOK

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A documents describing the rules for using the brand logotype and its brand design for all people who will use them. Brand book is a manual for the visual aspects of the brand. It is a complete cross-section of visual identification, including a set of colors, typeface and designs of most of the company’s marketing materials, including business cards, folders and necessary company forms. It contains possibilities of practical application of the company’s graphic style, which allows to maintain a uniform image. Spójność stylu to najlepszy sposób budowania trwałej wartości marki.

REBRANDING

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It aims at transforming the visual aspects of the brand, refreshing and modernizing its image in the eyes of its recipients, thus increasing its value. It is not uncommon for companies to change the scope of their activities and decide on rebranding. Each rebranding project starts with an analysis of the current image of the company, during which we select its strongest assets and weakest points. Then, based on a thorough analysis, we recommend changes that will give the brand a refreshed image and strengthen its value.

How much does it cost?

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We determine the valuation of activities individually on the basis of the scope of work to be performed. Therefore, contact us for a free project valuation and our specialists will help you create not only external attributes of the brand, but also a functional website or advertising materials supporting the sales processes!

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