The medical sector is developing very dynamically on the market, with new facilities spring up like mushrooms after rain. Marketing of medical services offers tools thanks to which you will stand out among the competition, expose the advantages of your surgery and, above all, earn the trust of your patients. With our help we will precisely define your needs and successively implement actions so that you can focus on your Patients to the maximum.
WHY CHOOSE TO IMPLEMENT HEALTHCARE MARKETING?
What is healthcare marketing?
Doctors running private practices and facility managers wonder how to widen the audience for their services without breaching restrictive laws on the promotion of medical practices. This problem can be alleviated by medical marketing, which complies with current legislation and focuses on communicating general types, methods, services as well as other additional facilities. Healthcare services marketing focuses on comprehensive activities to promote, create and maintain a specific image of a medical company. Do not wait and make the decision to implement medical marketing in your business now. We will prepare for you a personalized strategy, the implementation of which will make the interest in your services significantly increase.
Why should you decide to implement healthcare marketing?
Has the phone at the reception desk of your surgery not rung for a long time, and the name of your practice is known only to your closest relatives? It is time to change that. A well-developed marketing strategy will bring you many benefits and make your business grow.
What can you expect from the implementation of healthcare marketing activities?
A POSITIVE COMPANY IMAGE
The right marketing activities give you control over how your medical practice will be perceived. The image of your practice and how your patients perceive it are extremely important aspects. Consistency is important when it comes to image creation. The mission, the values promoted and, of course, the benefits for the patient, should be highlighted successively at every step. What can make up such a good business presentation? The best examples are certificates, specialist equipment of the highest quality, but also opinions about a given place posted on various Internet channels.
INCREASING INTEREST IN YOUR PRACTICE
Exposing the advantages of your practice is also important, as is communicating about them via the right online channels. Patients are closer to you than you think. Making your audience aware of the preventive care you provide will greatly expand your capabilities and shorten the path for potential clients to seek you out. Patients are increasingly looking for places where they can be sure to put themselves in the hands of qualified and experienced specialists and modern diagnostic equipment.
GREATER CUSTOMER CONFIDENCE
With the built up image of your practice, both and your team members, your patients will be confident that they are putting themselves in the best possible hands. In addition to professional skills in diagnosis and therapy, patients greatly value your ability to listen and communicate. Trust in the patient pays off in the long run and on many levels. Empathy and interest will allow you to build a stronger, long-lasting relationship with the patient and will become your unquestionable assets!
HOW WE CAN DO IT FOR YOU
We will give you exactly what you need! We can help you with just one of your chosen areas, or we can handle the entire marketing effort for your business. We work with private practices, hospitals and medical facilities of all kinds. In each case, we tailor tools, methods and budgets to individual client preferences. Where to start? Obviously, with knowledge of previous activities and analysis of their effects. We also try to learn more about your company and its strengths. On this basis we create a unique strategy that will allow you to achieve all your key goals.
WEBSITE DESIGN
Do you dream of a clear, aesthetic and above all useful (well navigable) website for your practice? We will create the perfect website for you, which your potential clients will enjoy visiting and which will provide them with the most important information such as: price lists, appointment times, staff composition and of course the services you offer. Need additional features such as online appointment making? Rest assured, everything can be done.
SOCIAL MEDIA
Social media is a great place to keep in touch with your patients. You can do it by informing them about planned activities, actions in which they can take part. We will create advertisements addressed to a specific target group, which may be your potential patients. We offer medical brand accounts on Facebook, Instagram, YouTube, LinkedIn and Pinterest.
RUNNING ADVERTISING CAMPAIGNS
It’s the way it is in “our” times that instead of asking our nearest and dearest for advice on medical services, we prefer to consult and compare rankings on a search engine. Google is one of the top ones, but its restrictions on medical advertising very much limit the room for manoeuvre, which is why we use other external platforms thanks to which your practice’s advertisement will appear to anyone interested.
VISUAL IDENTIFICATION
Image coherence is an important element of the presentation of your surgery. We will take care of the logo, colour scheme, style and distribution online and on paper – everything will work together. The way your practice presents itself will have a significant impact on the response from potential patients. A properly developed visual identity can effectively attract them, but also creates a positive first impression, so that once the patient enters the site, he or she will stay there for longer.
POSITIONING YOUR WEBSITE
More and more people search for information about medical facilities using search engines. They usually click on the first search, not often reaching the bottom of the page. We will carefully analyse your competitors’ websites and on this basis we will begin to enrich your portal with quality content and we will apply internal and external linking. Thanks to that we will bring your website to the top of the organic searches.
PROFESSIONAL PHOTO SHOOTS
Let your patients get to know you before they cross the threshold of your office. We’ll plan a photo shoot that will showcase the professionalism of your medical staff, as well as perfectly highlight your modern equipment and patient-friendly office space.. A well planned and executed business photography session will provide you with attractive and eye-catching material that you can successfully use on your website, social media, branding or designing print materials about your practice.
MEDICAL AND HEALTHCARE CONTENT
We will prepare sophisticated articles especially for you, which will explain the issues that bother patients. This will give you a chance to inspire trust and what is more, you will be seen as an expert. Content marketing allows you to successively strengthen the image of your practice, stimulates the positioning process, but also contributes to establishing more intensive contact with your Patients.
BRANDING
A consciously created image of the brand offering medical services contributes, among other things, to the fact that patients feel less reluctant to pay even high amounts for services, as they are compensated for by the high quality of services offered. And as you know, health is priceless. The right branding will give you an edge over your competitors, help you attract new patients as well as qualified professionals who will want to join your medical staff.
WHY CHOOSE TO IMPLEMENT HEALTHCARE MARKETING?
PLANNING MARKETING STRATEGY FOR YOUR PRACTICE
The promotion of medical services requires an excellent knowledge of the medical industry and the applicable law, an appropriate approach to the topics covered, as well as a large dose of creativity. We can pride ourselves on all of this as, almost from the very beginning of our agency’s existence, we have been actively conducting activities in the field of marketing of medical services. Our team consists of qualified and experienced experts who can boast of extensive marketing knowledge. Over the years we have had the opportunity to work with many entities in this field. We apply only good marketing practices in our daily work for the brands we represent. Our previous projects are the best proof of what we can do, and our clients’ testimonials are the proof that we are 100% committed to our projects. If you want to entrust us with your business, send us a message or fill in the brief. See for yourself that cooperation with us is pure pleasure and measurable profits for your medical facility!
We will take care of everything and you can focus on your work and enjoy the results!
DIAGNOSIS OFTHE SITUATION
We carry out an analysis of how your practice is doing from a marketing point of view. We check what your most important competitors are doing. We get to know the greatest strengths of your company, so that we can fully expose them. During a joint meeting we set priority actions and goals to be achieved.
STRATEGY DEVELOPMENT
We will prepare cyclical reports for you, which will include the most important aspects of our actions and will summarise the results obtained. We will analyse the keyissues in detail and offer recommendations on how to improve your business.
IMPLEMENTATION
Using appropriate tools, we consistently implement all the actions included in the strategy, planning them properly in time.
MONITORING AND OPTIMISATION
We do not stop at the mere implementation of actions, but constantly monitor their progress. If necessary, we modify our initial assumptions included in the strategy in order to achieve the best possible results.
WE DESCRIBE EFFECTS AND INDICATE FURTHER DIRECTIONS OF DEVELOPMENT
We periodically prepare reports that cover all the most important aspects of our activities and summarise the results achieved. We analyse key issues in detail and supplement our reports with recommendations to help us achieve our goals even better.
The effectiveness of your ad depends largely on good photographic material. Through our professional photos, you have the chance to further enrich the website by showing your product or image perfectly captured.
How much does this cost?
The prices of the photographs depend on the type of products, the method of photographing and the number of photographs within one order. Therefore, valuations are made individually for each order.
Call for a free quote!