In some industries, promoting services is much more difficult due to applicable restrictions. One such industry is legal marketing. The Code of Conduct for Solicitors stipulates that solicitors may not use advertising to promote their services or solicit clients in a manner contrary to the dignity of the profession. However, this does not mean that legal marketing is completely impossible. Find out how we can help with marketing for solicitors or law firms.
What is legal marketing?
Some companies in certain industries can market themselves without restrictions, but in the case of lawyers, the situation is slightly different. Solicitors cannot advertise their services, while legal advisers have slightly more freedom. Legal marketing cannot be based on comparing one’s services to those of competitors or making promises that cannot be kept. In addition, solicitors should not refer to their connections. For this reason, legal marketing requires a different approach than in other industries.
We will help you with effective legal marketing!
Many law firms and solicitors refrain from promoting their services due to the restrictions in place, but this is a mistake. Marketing for solicitors and law firms should primarily be based on content marketing and building an image of expertise.
We can assist you in your chosen area or take care of your legal marketing comprehensively. We have been cooperating with solicitors and law firms for many years. We approach each client individually and propose activities tailored to their needs and goals. What can we offer you in terms of legal marketing?
Copywriting
We know very well that nowadays valuable content is the key to attracting customers. Our team of experienced copywriters specialises in creating legal content that not only informs, but also engages and builds trust. In this industry, it is not only relevant content that is important, but also a well-developed blog section.
Web Design
We will create a visually appealing, intuitive website. We will take care of UX and UI design so that every user can easily and quickly find the information they need. We will take care of appropriate calls to action that will enable users to contact you efficiently. We will provide attractive content for your offers and include the most important information enriched with a visually appealing design.
Visual identity
We will help you stand out from the competition. We will take care of your logo, design and colour scheme to ensure that your image is professional and consistent. The image built through your website is extremely important because it influences the audience’s trust in your brand. That is why it is essential to include real photos of lawyers or the entire team.
Training and support
We won’t leave you on your own! We offer training and support to help you understand the principles of legal marketing and enable you to actively participate in promoting your law firm.
Advertising campaigns.
Want to attract new clients? We will prepare effective online advertising campaigns for you that will reach your target audience and increase the visibility of your law firm. And they will also comply with applicable law.
Social media
Building relationships with clients is a key element of legal marketing. That is why we will help you effectively manage your social media profiles, create interesting content, and respond to client messages. We offer account management on Facebook, Instagram, YouTube, and LinkedIn.
Website optimisation
Your website is your law firm’s calling card. We will ensure that it is responsive, fast and user-friendly. In addition, we will carry out SEO optimisation so that your law firm appears higher in search results.
Monitoring results
We regularly analyse the results of our activities to ensure that our strategy is effective. This allows us to adjust our activities to achieve the best results.
Marketing strategy
Together with us, you will create a personalised strategy tailored to the specific nature of your services. We analyse the market, competition and customer needs to develop an action plan that will help you achieve your goals.
Marketing for lawyers – why is it worth working with us?
We are a team of specialists who understand the specifics of the legal industry. We operate transparently and always look after our clients’ interests. Our experience in legal marketing will enable you to achieve success and gain an edge over your competitors.
Trust us, and we will help you build a strong law firm brand, gain new clients, and achieve success in the market.
BUILD YOUR EXPERT IMAGE
Implementing appropriate marketing activities will help you build an image of an expert, which is highly desirable in this industry. It will also have a positive impact on your recognition and the number of customers. Effective content marketing allows for increased recognition and more traffic on your website, which directly translates into more orders.
It is also important to take care of customer reviews – whether they are Google reviews in your Company Profile or references posted on your website.
ACHIEVE YOUR GOALS
Properly conducted legal marketing will allow you to achieve your goals. With the help of specialists, you can be sure that your advertising messages do not violate any prohibitions and comply with applicable law. Do you want to increase the number of calls to your law firm, promote your website, or perhaps attract more followers on social media?